TO THE CORE
Paul Akiki
Founder & Creatuve Lead
Ex Executive Creative Director at FP7, Dubai, Creative Founder of TheChannel advertising agency, Former Chief Brand Officer of Anghami music streaming platform, Ex Executive Creative Director at BBDO Group, UAE, and Former Founding Member / Creative Director of BBDO AUH. A rich history leading creative development for some of the world’s most coveted brands.
25 years of experience in Lebanon, UAE, Kuwait, Bahrain, Egypt and KSA at prestigious advertising agencies like FP7, BBDO, Drive Dentsu Japan and Leo Burnett.
Handled regional and international accounts spanning the Real-Estate, FMCG, Fashion, Jewelry, Telecom, Airlines and Automotive sectors to name a few…
What I bring to the business
- The ability of breaking down language barriers. Effective and relevant creativity across all communication platforms/channels.
- Commitment to high standard work that serves business objectives and brand purpose.
- Extensive experience managing large teams of diverse personalities, skills, and disciplines in deadline-driven environments.
- Establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.
TO THE CORE
Emile Atallah
Strategy Lead
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TO THE CORE
SALLY ATALLAH
Assoc. Creative Director
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).